Write with TASTE Blog
30 July 2009
Writing clearly can sometimes be a challenge. You don’t want to make readers work hard to understand what you’ve written – especially if they’re non-native English speakers. But you also don’t want to write so simplistically that you insult your reader’s intelligence.
How can you achieve the right balance?
The answer is to write like your reader is a Form 1 student – or even Primary 6.…
23 July 2009
Last week one of the tips I gave on how to write concisely was to ‘use the words an everyday 21st century human normally uses’ – which basically means that we should write like we speak – not how our great-grandparents spoke.
One of our readers asked specifically how to do that. So I’d like to elaborate a bit more by telling you about a great model.
16 July 2009
The 17th century French philosopher, Blaise Pascal, once wrote to a friend, ‘I have made this letter longer than usual, only because I have not had the time to make it shorter.’
In last week’s post we talked about motivating people to read. But whether people are motivated by results, rationale or relationships, everyone wants business documents to be as short as possible.
9 July 2009
Let’s carry on with the subject of the last post: motivation. It’s at the core of how we function and why we do the things we do.
We keep ourselves clean, well groomed and nicely dressed – because we’re motivated to be attractive and win the love and affection of a life partner.
We get higher degrees – because we’re motivated to get into a good career – and win the love and affection of a life partner.
20 June 2009
When I train a writing course I often begin by asking the class members to think about the kind of writing they like to read. They usually come up with a list of descriptions like – easy to understand, clear and concise, easy vocabulary and so on.
I then tell them to keep those things in mind while they’re writing for others.…
2 July 2009
Have you ever written a report for someone – only to have that person come back and ask for information that’s already in the report? Did you wonder if she had actually read it in the first place? (In my experience, ‘yes’ to both questions.)
How annoying is that?
Before we accuse our readers of being lazy or careless, let’s give them the benefit of the doubt. …