Write with TASTE Blog
And you thought you had editing problems!
26 August 2010
Word count: 610
Estimated reading time: 5 minutes
Photo courtesy of the White House
Recognize those hands? They’re Barack Obama’s.
See the document he’s holding? That’s the draft of a speech Obama later made to Congress.
See the many, many handwritten changes on it? That’s what Obama’s speechwriter, 29-year-old Jon Favreau (standing to the left in the photo), did to the speech his boss wrote.
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What writers can learn from Michelangelo
Word count: 560
Estimated reading time: 4 minutes
19 August 2010
‘I saw the angel in the marble and carved until I set him free.’
--Michelangelo, 16th century Italian artist
Michelangelo was an artistic genius. Unlike many (most?) artists, he learned how to leverage his talent to satisfy the demands of his customers, the political and religious elite of the day. …
Another Way to Connect with Readers
12 August 2010
Word count: 525
Estimated reading time: 4 minutes
Image by mlsj1_99
Last week we looked at the ‘Why, Why, Why’ method that helps you find the thing that will get your reader’s attention – the emotional trigger that will motivate them to act.
I’d like to continue on that theme today and talk about another method you can use to do the same thing.
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Connect with Emotion
5 August 2010
Word count: 685
Estimated reading time: 5 minutes
Image by Yunet Holmes.
American Sign Language for ‘connect’.
We’ve recently been talking about how to persuade readers to act. We talked about using easy-to-read fonts and about using a story structure. And we talked about showing the benefits of doing something so that you can get past people’s natural reaction to say ‘No’ or to ask ‘Why’.
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